SEO (Search Engine Optimization) - Review

SEO (Search Engine Optimization) is the process where you change or modify your blog/website to increase their search engine ranking.

What is search engine ranking? Search engines rank your blog/website based on the relevance of the data or the "Keywords" that the users typed in a search engine. We all know that once you search in search engines you it will give you millions of results with all that results how can you your blog/website rise at the top. The answer in simply SEO (Search Engine Optimization).

I personally use Google and Yahoo as my search engines and I know like me there are million of people doing the same. Every time I search I enter keyword word phrases, search engines return relevant result. I personally don't look beyond the first 2 pages like most people do. Imagine if your blog is in the 10th page of the result, very tiny percent of the people can notice your blog/website.

So how do we implement SEO (Search Engine Optimization)?

You can use a variety of tactics to boosts your search engine ranking

1. Use your keyword or keyword phrase in your blog post or website titles - Search
   engines weigh titles more heavily than other text, so do your best to
   include your keywords in your post titles.
   
2. Use your keyword or keyword phrase in the first paragraph of your post - Search engines value the text within the first few hundred characters of your post more heavily than other text, so be sure to
   repeat your keywords in this part of your post.
   
3. Use your keyword or keyword phrase around links in your posts - Search engines value the text surrounding links within your posts higher than normal text, so if you can’t use your keywords within a link, try to use them in the text surrounding the links.
   
4. Include your keyword phrase in your blog URL - If you can get a domain name that includes your keywords, you hit the jackpot. When possible, try to include keywords in some part of each blog post’s URL.
   
5. Interlink your blog posts - Although links within your own blog aren’t valued as highly as external links by search engines are, they’re still important. Internal links are given some weight in search engine rankings, but more importantly, they lead visitors to more content, which can provide more opportunities for visitors to find content of interest that they want to link to from their own blogs or Web sites.
   
6. Post frequently - Your posting frequency has an indirect effect on your search engine traffic. With each new keyword-optimized blog post, you increase the chances that someone will find your blog, enjoy the content and link to it, and generate more incoming links, which search engines value highly.
   
7. Write useful content - The bottom line is that you should write posts that people want to link to.
   
8. Build relationships with other people - With each new relationship you build online, you
   develop another portal for sharing information and potential incoming links.
   

Some of the tactics indicated above are from the Book "Google Blogger for Dummies"